FONT DESIGNER – GIAMBATTISTA BODONI
Bodoni is the name given to the serif typefaces first designed by Giambattista Bodoni (1740–1813) in the late eighteenth century and frequently revived since.[1][2] Bodoni's typefaces are classified as Didone or modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville—increased stroke contrast reflecting developing printing technology and a more vertical axis—but he took them to a more extreme conclusion. Bodoni had a long career and his designs changed and varied, ending with a typeface of a slightly condensed underlying structure with flat, unbracketed serifs, extreme contrast between thick and thin strokes, and an overall geometric construction
Bodoni is the name given to the serif typefaces first
designed by Giambattista Bodoni (1740–1813) in the
late eighteenth century and frequently revived since. Bodoni's typefaces are
classified as Didone or modern. Bodoni followed the
ideas of John Baskerville, as found in the printing
type Baskerville—increased stroke contrast reflecting developing
printing technology and a more vertical axis—but he took them to a more extreme
conclusion. Bodoni had a long career and his designs changed and varied, ending
with a typeface of a slightly condensed underlying structure with flat,
unbracketed serifs, extreme contrast between thick and thin strokes, and an
overall geometric construction. When
first released, Bodoni and other didone fonts were called classical designs
because of their rational structure. However, these fonts were not updated
versions of Roman or Renaissance letter styles, but new designs. They came to
be called 'modern' serif fonts and then, until the mid-20th century, they were
known as Didone designs. Bodoni's later designs are rightfully called
"modern", but the earlier designs are now called
"transitional".Some
digital versions of Bodoni are said to be hard to read due to
"dazzle" caused by the alternating thick and thin strokes,
particularly as the thin strokes are very thin at small point sizes. This is
very common when optical sizes of
font intended for use at display sizes are printed at text size, at which point
the hairline strokes can recede to being hard to see. Versions of Bodoni that
are intended to be used at text size are "Bodoni Old Face", optimized
for 9 points; ITC Bodoni 12 (for 12 points); and ITC Bodoni 6 (for 6 points).Massimo Vignelli stated
that "Bodoni is one of the most elegant typefaces ever designed. In the
English-speaking world, "modern" serif designs like Bodoni are most
commonly used in headings and display uses and in upmarket magazine printing,
which is often done on high-gloss paper that retains and sets off the crisp
detail of the fine strokes. In Europe, they are more often used in body text.
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